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Marketing Company for Bourbon

Small Batch Handcrafted Bourbon and Spirits

The Three Chord team of expert blenders, coopers, and sensory professionals have developed a multi-step process we call “Perfectly Tuned Taste.” Our process begins by carefully selecting the finest bourbon and rye whiskeys from stocks in Kentucky, Tennessee, and Indiana. Once the blend of spirits is assembled, 300 gallons at a time, we apply our proprietary process of pyrolysis — heating American oak to precise temperatures to release specific flavor and aroma compounds — then we blend it to integrate these compounds into the blended spirit. Finally, each small batch blend of Three Chord is evaluated by a trained sensory panel to ensure an uncommon depth of flavor, character, aroma and a “Perfectly Tuned Taste” in each bottle.

Small Batch Handcrafted Bourbon and Spirits

When I first began playing guitar, I realized that if I could learn to play three basic chords — the roots of the blues — feel their meaning, perfect their sound, I could have a career in music. I also recognized that the beauty of the perfect melody, the arrangement of those notes and vibrations of those tones, could impact one’s mood and elicit powerful emotions.

One night as I was sipping bourbon with friends, the conversation naturally turned to music. Sound. Vibrations. I had an epiphany: take that same philosophy of making music and apply it to blending bourbon. Use the concept of sound and vibrations that affect our hearts and souls to alter and enhance the structure of bourbon. I understood how bourbon aged in wood. Could rhythmic disruption blend a bourbon that embodies the influence of those three chords: balanced, bold, and Perfectly Tuned?

What did we know about bourbon? Well, we knew we loved it. Did we know if we could develop an innovative process using rhythmic disruption that would create a distinctive taste profile? Maybe.

But we wanted to do more than just create another bourbon. We wanted to shake up the industry yet maintain respect for the tradition and legacy of heritage bourbons. To look at the process differently. To create a taste profile comparable to the finest bourbons in the world. To craft a new classic bourbon with the same precision and passion with which I create music. The product we created is Three Chord Bourbon. The process with which it is blended we call “Perfectly Tuned Taste.”

– Neil Giraldo

Brian Canning with Three Chord.

Hosting a tasting event for the members of Beacon Hill Country Club in Atlantic Highlands, NJ.

Steeped in tradition since 1899, Beacon Hill Country Club is a jewel in Monmouth County, with illuminating views of the New York City Skyline and Sandy Hook Bay.